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Category Archives: Style

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Deciding what to spend your money on is no easy task, and that’s why team Who What Wear is always on hand to navigate you through the intimidating world of online shopping. We’ve created What...

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As the spring/summer 2020 season takes shape and we all start investing in new trends, there’s definitely a leaning towards pieces that will look timeless and be in our wardrobes for years to come....

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As far as brand-loyal celebrities go, Kaia Gerber might just be at the top of the list. The teen often finds brands she loves and sticks with them, wearing and re-wearing her favourite items. One such...

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When I declared to my family at the ripe old age of 10 that I wanted to work in the fashion industry, absolutely no one was surprised. After all, an inherent love of fashion was somewhat embedded in my...

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It is perhaps a universal musing that most women have asked themselves at one point or another: What makes a really great dress? Is it dependent on the colour or the fit? Is it all about the length and...

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Although I’d like to believe that spring is just around the corner, it seems we still have a few more months of coat-wearing weather ahead of us. Whether you’re a fan of puffers, trenches...

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From Paris to Milan, New York to London, each season, designers use the ready-to-wear runway shows as a means to display the new clothing and accessories that their brands have to offer. And although...

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Fashion has changed dramatically over the past 10 years. Yes, we still get our main trends from the designers showcasing their latest collections but we also get a lot of them off the runway too. Street...

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It might not be widely advertised, but making jeans is actually a very taxing process on the environment. In fact, Greenpeace reports that the average pair of jeans “takes 7000 litres of water...

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Over the last few years, Copenhagen has solidified itself as a real contender in the fashion industry. As the home base for cult brands including Ganni, Cecilie Bahnsen and Rotate By Birger...