Guitar Center Partners With Winter Music Conference, Announces Special Synth Museum Pop-Up
Guitar Center has announced a new partnership with the 2020 Winter Music Conference and Miami Music Week to become the official music instrument retailer of the electronic music conference and event series.
The 35th annual Winter Music Conference will return this March 16-19 at Miami’s Faena District Resort and Guitar Center will be bringing its signature pop-up store to Miami. Guests will be able to review, demo and purchase the latest DJ equipment and products from brands such as Pioneer, Roland, Korg, Native Instruments, Denon and more. Following product announcements at the NAMM industry conference this Jan. 16-19 in Los Angeles, Winter Music Conference will be the first opportunity for fans to purchase the latest DJ and production equipment/software from Guitar Center.
In addition, Guitar Center will have a special “Synth Museum” on display. Producers and fans will get the chance to experience the industry’s original and legendary synthesizers for a limited time. WMC badge-holders will be able to experience the pop-up store before anyone else, with an exclusive window prior to the store opening up to the public.
“We are excited to partner with both the Winter Music Conference and Miami Music Week this year,” said Guitar Center’s chief marketing and communications officer Jeannine Davis D’Addario in a release. “As a resource for electronic music artists, we are thrilled to debut the industry’s top DJ music production equipment and software, all week at the leading conference in the electronic music industry in Miami, to producers, artists, and music fans.”
“We are extremely excited to be working with Guitar Center for the 35th edition of the WMC and the 10th year of MMW,” added executive director for Winter Music Conference David Ireland in a release. “Our badge holders will be getting exclusive access to some of the best new DJ and production gear on the market along with cutting edge educational programming and events with some of today’s most exciting talent. This partnership will provide a one-of-a-kind experience for our attendees that perfectly reflects the new vision of the Winter Music Conference.”