H&M Has Just Announced Its Best Designer Collab to Date
Cannot compute! H&M has just announced their latest designer collaboration and it’s everything we could have wished for: Simone Rocha. When January felt like it couldn’t be more bleak along comes a piece of shopping news to soothe the soul, save our wardrobes and give every fashion-lover something to look forward to.
As is tradition with all of H&M‘s legendary designer collaborations, this collection was shrouded in secrecy, but the sneak peak we are receiving today, ahead of the line (which drops on March 11—diarise now!) is enough to keep us going. It looks like all of the beloved Irish designer’s signatures are front and centre: The pearl-detailing, the whimsical dresses, the decorative accessories, the romantic, painterly prints… The look is undeniably that of Simone Rocha, an aesthetic that has been built upon season-by-season since she first arrived on the scene to great acclaim. In fact, it was a decade ago that Simone established her own brand—an anniversary that is celebrated as part of this exciting launch.