Patrick Drahi’s Telco Group Altice Inks Multi-Year Deal With Netflix
Starting Tuesday in France, Altice subscribers will have access to original series, films, documentaries, stand-up shows, and children programming. The Netflix offer will roll out in Portugal, Israel, and the Dominican Republic in the following months.
Reed Hastings, Netflix CEO, said Netflix offered more than 1,000 hours of new original programming this year, all of which will become available to Altice’s clients everywhere and anytime on a single service.
Michel Combes, Altice CEO, said the pact with Netflix marked Altice’s strategy, which is increasingly focused on content. Combes also said the partnership will benefit both brands, Netflix and Altice.
The pact with Netflix underscores the content-driven strategy which Altice – whose client base boasts an estimated 50 million subs – has recently started implementing with the launch of Altice Studio, as well as the acquisitions of sports, series, and films rights, and various deals with right-holders.
Six months ago, the Netherlands-based Altice signed an output deal with NBCUniversal Intl. to start distributing 13th Street, Syfy, and E! Entertainment Television on top of a newly created channel dedicated to film and series.
Some of the high-profile series acquisitions scored by Altice include Luc Besson’s “Taken” series, “Medici: The Masters of Florence” with Dustin Hoffman, “Sirens,” and “The Same Sky.”